Services

Image Rights Registration

We support clients in registering their image rights with a Global image rights registry. This establishes legally enforceable property rights over a person’s name, likeness, voice, signature, and other unique attributes, creating a recognised asset that can be licensed, protected, and transferred just like traditional intellectual property.

Your image is more than a reflection in the mirror—it is one of the most valuable assets you will ever own. From your name and signature to your likeness, voice, and even unique playing style, every element that makes you recognisable has commercial potential. Yet without formal registration and legal recognition, these attributes remain vulnerable to unauthorised use, counterfeiting, and exploitation by third parties.

At SIPM, we specialise in transforming your identity into a protected intellectual property asset through formal Image Rights Registration. By registering with a recognised global image rights registry, we ensure that your personal brand is safeguarded in the same way as traditional intellectual property, such as trademarks or patents. This process establishes legally enforceable rights, meaning your image can be licensed, monetised, inherited, and defended against misuse.

Why It Matters

In today’s media-saturated world, your likeness appears everywhere—from television and sponsorship campaigns to social media, gaming platforms, and even unofficial fan merchandise. Without registration, you may have little to no legal control over how your identity is used. For elite athletes, celebrities, and influencers, this can translate into millions in lost revenue and reputational damage if your image is misrepresented.

Consider the example of leading footballers or Formula 1 drivers whose brands are featured across merchandise, video games, and global advertising. Their ability to extract value from these commercial partnerships comes from one critical factor: their image rights are secured and professionally managed. SIPM helps you achieve the same level of protection and control, no matter your sport or stage of career.

How SIPM Protects You

Our process begins with a comprehensive audit of your identity assets—your name, nicknames, signatures, logos, digital presence, and likenesses. We then:

• Register these attributes with a global image rights registry to create a recognised, enforceable asset.
• Implement tailored legal protections across jurisdictions to reflect your career’s international reach.
• Integrate your registered rights into tax-efficient ownership structures, enabling you to benefit commercially while minimising risk.
• Provide ongoing monitoring and enforcement, ensuring that unauthorised uses are swiftly addressed.

This holistic approach ensures that your identity is not just protected for today but structured to generate sustainable, long-term value.

Turning Protection into Opportunity

Once registered, your image rights can be licensed for endorsements, merchandise, media projects, and digital activations—including cutting-edge formats like NFTs and metaverse avatars. What was once intangible now becomes a transferable, revenue-generating property. Even after retirement, your registered rights can underpin autobiographies, documentaries, foundations, or family legacies.

The SIPM Advantage

Unlike general legal advisors, SIPM operates at the intersection of sports law, branding, and financial structuring. This means that we don’t just protect your identity—we unlock its full commercial potential. With our expertise, you can rest assured that your image rights are not only shielded from misuse but actively working to grow your wealth and influence.

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