Sports

Cricket

Cricketers command massive regional and international influence, especially in key markets like the UK, India, and Australia. SIPM assists cricket players in leveraging their on-field success for commercial gain—through brand endorsements, licensing opportunities, and the strategic use of image rights in merchandise, media rights, and ambassador roles.

Cricket is more than a sport—it is a cultural phenomenon across regions such as South Asia, Australia, the UK, and the Caribbean. With billions of followers and multi-billion-dollar leagues like the IPL, cricketers enjoy unique opportunities to monetise their name, likeness, and reputation.

Opportunities in Cricket

• Regional Dominance: Players in India, Pakistan, and Sri Lanka can achieve legendary status with immense commercial value.
• Franchise Leagues: IPL, The Hundred, and Big Bash provide global visibility and commercial exposure.
• Cross-Sector Sponsorships: From sportswear and beverages to tech and finance, cricketers are in demand across industries.

Challenges

• Varying legal protections across different cricketing nations.
• Intense competition and short peak performance windows.
• Risk of unlicensed use of image in merchandise and media.
• Cross-border tax complications from franchise contracts.

SIPM’s Role

• Register and enforce image rights across global cricket markets.
• Negotiate franchise and sponsorship contracts to protect interests.
• Structure income streams for tax efficiency and long-term security.
• Guide athletes in building brands that extend beyond the pitch (fashion, commentary, philanthropy).

Long-Term Value

Even after retirement, cricket icons remain cultural ambassadors. SIPM helps convert this lifelong recognition into sustainable income and influence.

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