Sports

Football

With a global fan base and year-round exposure, footballers have immense potential to monetise their image rights. From endorsement deals with sportswear giants to personal branding for gaming, NFTs, and social campaigns, SIPM helps footballers secure, protect, and grow their commercial footprint across clubs, leagues, and international markets.

Football is the world’s most popular sport, with billions of fans and unparalleled media exposure. For professional footballers, this global reach translates into extraordinary opportunities to monetise their image—through endorsements, merchandise, social campaigns, and digital activations. However, with opportunity comes complexity. Players must navigate contracts across clubs, leagues, and countries, while safeguarding their personal brand from misuse.

Opportunities in Football

Top footballers can generate far more income from image rights than from salaries. Sponsorships with sportswear brands, gaming integrations (e.g., FIFA, eSports), and lifestyle endorsements allow players to build wealth that extends far beyond their playing career. Even younger or emerging talents can position themselves for long-term success by securing early control of their image.

Common Challenges

• Overlapping rights with clubs, leagues, and federations.
• Exploitation of image in unauthorised merchandise or online campaigns.
• Poorly structured endorsement deals that undervalue global reach.
• Lack of planning for post-career brand continuity.

How SIPM Supports Footballers

At SIPM, we specialise in structuring and protecting image rights for football players at every level. We:

• Register and protect your image rights across jurisdictions.
• Negotiate sponsorships, club contracts, and media rights to safeguard your interests.
• Build a coherent personal brand that complements club and national identities.
• Plan legacy initiatives such as autobiographies, charitable foundations, or ambassador roles.

Long-Term Value

Footballers enjoy global recognition that lasts long after retirement. SIPM ensures that your image continues to generate income through media appearances, licensing, coaching ventures, or philanthropy.

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