Sports

Influencers & Digital Creators

In a fast-moving digital economy, influencers must treat their image and content as serious business assets. SIPM provides tailored advice on trademarking, image protection, licensing opportunities, and web3 monetisation—allowing digital creators to secure long-term brand equity and income across diverse platforms and partnerships.

Influencers shape culture, trends, and consumer behaviour—but many fail to treat their digital brand as a serious business asset. Without formal IP protections, collaborations and partnerships may undervalue their reach.

Opportunities

• Brand sponsorships and ambassadorships
• Co-branded product launches
• Digital licensing (apps, games, online courses)
• Web3 monetisation (NFTs, avatars, collectibles)

Challenges

• Overexposure leading to brand dilution
• Copycats and impersonators exploiting likeness
• Complex platform rules around monetisation
• Lack of estate and tax planning for digital revenues

SIPM’s Role

• Register trademarks and protect digital content
• Structure collaborations to maximise long-term value
• Guide entry into new digital markets (metaverse, tokenisation)
• Build sustainable personal brands with multi-platform consistency

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