Sports

Public Figures & Entertainers

Actors, presenters, and public figures face high exposure across media formats. SIPM offers end-to-end support in brand development, image rights structuring, and commercial licensing—ensuring they capitalise on their reach while maintaining control and continuity across film, television, endorsements, and personal branding initiatives.

Actors, presenters, and media personalities live in the spotlight, making their brand both powerful and vulnerable. Whether on stage, screen, or airwaves, they must balance visibility with protection to ensure their public image is profitable and enduring.

Opportunities

• Endorsements and sponsorships across lifestyle industries
• Licensing in film, TV, and streaming projects
• Publishing, media, and live event branding
• Post-career opportunities in commentary, production, or philanthropy

Challenges

• High exposure across jurisdictions with differing protections
• Reputation risks from unauthorised use or negative publicity
• Limited career windows without legacy planning
• Fragmentation of income streams across industries

SIPM’s Role

• Secure image rights and structure ownership frameworks
• Negotiate contracts to protect usage and maximise returns
• Build personal brand identities that align with long-term goals
• Develop legacy strategies in media, publishing, and foundations

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