Sports

Rugby

Rugby professionals enjoy strong fan loyalty and marketability in both hemispheres. At SIPM, we help players maximise image rights through local and international endorsements, community-focused branding, and co-branded merchandise. We also advise on post-career monetisation through speaking engagements, commentary roles, and foundation-driven legacy initiatives.

Rugby players command intense loyalty and cultural influence in markets such as the UK, France, South Africa, New Zealand, and Australia. While rugby has fewer global sponsorship dollars than football, its authenticity and community values make players highly marketable.

Opportunities in Rugby

• Local and international brand partnerships with apparel, nutrition, and lifestyle companies.
• Grassroots and community-driven endorsements.
• Expanding digital markets with fan-driven content and collectibles.

Challenges

• Lower global media visibility compared to other sports.
• Short playing careers with high injury risks.
• Need to transition into commentary, coaching, or community roles post-retirement.

SIPM’s Role

• Protect image rights against unauthorised merchandising.
• Build strong regional and international personal brands.
• Structure contracts and endorsement deals for maximum value.
• Support transitions into post-career opportunities such as foundations or business ventures.

Long-Term Value

Rugby heroes often become national icons. SIPM ensures their impact extends from the field to boardrooms, media, and philanthropy.

Return