Sports

Social Media Personalities

Online visibility brings both opportunity and risk. SIPM supports content creators by formalising their image rights, structuring licensing for branded content, and protecting their likeness across platforms. From merchandising to brand partnerships, we ensure that online influence becomes a sustainable, legally protected commercial asset.

The rise of social platforms has created a new class of celebrities: content creators with massive influence but often little formal protection for their image rights. Online visibility is a double-edged sword—bringing opportunities for brand partnerships but also risks of impersonation, exploitation, and copyright infringement.

Opportunities

• Sponsorships and branded content partnerships
• Merchandising and fan-driven product lines
• Digital activations (apps, streaming platforms, web3 ventures)
• Direct-to-audience monetisation (Patreon, subscription models)

Challenges

• Lack of formal protection for likeness and content
• Platforms’ terms of service often limit creator control
• Risk of content theft, impersonation, and unauthorised monetisation
• Difficulty in structuring digital income for long-term growth

SIPM’s Role

• Register and protect personal likeness and digital content
• Structure licensing agreements for branded collaborations
• Develop long-term brand strategies across multiple platforms
• Guide monetisation in emerging spaces (NFTs, metaverse)

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