Sports

Tennis

With individual visibility on a global stage, tennis players are uniquely positioned to build powerful personal brands. SIPM supports athletes in securing sponsorship deals, lifestyle endorsements, fashion collaborations, and digital media activations—while structuring their image rights to ensure long-term protection and revenue across Grand Slams and global circuits.

Tennis is unique among sports because players compete as individuals, not teams, giving them full ownership of their brand visibility. With global tournaments broadcast year-round and lifestyle associations in fashion and luxury markets, tennis players have immense branding potential.

Opportunities in Tennis

• Global Reach: Grand Slams and ATP/WTA tours give international visibility.
• Luxury Endorsements: Fashion, watches, automobiles, and lifestyle products often align with tennis stars.
• Personalised Brands: With no club obligations, players have more freedom to shape their identity.

Challenges

• Short career peaks requiring early brand building.
• High travel schedules complicating tax and IP structures.
• Risk of overexposure or brand dilution across multiple endorsements.

SIPM’s Role

• Build strong personal brands that reflect each player’s unique identity.
• Secure and manage global endorsement portfolios.
• Structure contracts and revenues for cross-border efficiency.
• Plan legacy initiatives such as academies, commentary careers, or digital media ventures.

Long-Term Value

The individual nature of tennis makes it easier for legends to remain relevant post-retirement. SIPM ensures their brands continue to thrive through business ventures, foundations, and ambassador roles.

Return