Whether you’re just starting your career, managing an international brand, or planning your legacy, SiPM offers expert, confidential support to help you turn recognition into revenue.!
SIPM provides a comprehensive suite of services to help sports personalities and celebrities build, secure, and monetise their image and intellectual property assets.!
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We are uniquely positioned to provide fully integrated services across a broad array of practice areas. We pursue each matter with both diligence and creativity to achieve optimal results.!
Chief Executive Officer
Andreas Athinodorou is the visionary founder and CEO of SIPM. With over 20 years of experience in financial services, tax advisory, and international structuring, Andreas has advised high-net-worth individuals, family offices, and sports professionals across Europe and the Middle East. His strategic foresight and deep understanding of sports law and intellectual property allow SIPM to offer truly tailored solutions. He is widely regarded for his ability to connect brand, wealth, and legacy into coherent long-term strategies that protect and amplify the commercial value of personal image rights.
“Andreas leads SIPM with strategic clarity and a deep commitment to protecting the long-term interests of sportspeople and celebrities worldwide.”
Sports IP Executive
Andreas Kazamias brings an energetic, client-focused approach to image rights management. With a background in law and sports consultancy, he plays a key role in guiding athletes and celebrities through the nuances of IP registration, brand development, and endorsement deal structuring. Andreas is passionate about empowering talent to understand and leverage their image as a true commercial asset—from their early career stages through retirement and beyond.
“Andreas bridges the gap between legal expertise and on-the-ground athlete support in the world of image rights.”
Senior Tax Advisor – Sports
Andrew Shaw is a seasoned international tax advisor with over 25 years of experience advising elite athletes, agents, and governing bodies. Specialising in cross-border tax planning for sportspeople, he ensures that endorsement income, image rights revenue, and career earnings are structured efficiently and in full compliance with local and international regulations. Andrew’s insight is key to maximising net returns while reducing legal and reputational risk.
“Andrew brings elite-level tax strategy to the fast-paced world of global sports finance.”
Senior Tax Advisor – Estate Planning
John Hayes is an expert in estate and succession planning, previously he was a senior partner at PricewaterhouseCoopers (PwC) in London, focusing on high-profile individuals whose personal brands require strategic, multi-generational planning. With over three decades of experience, John ensures that clients’ image rights and related wealth are preserved, transferred, and managed in alignment with their legacy goals. His work is essential in translating short-term fame into long-term financial security.
“John ensures your image and wealth continue to work for you—and your family—long after the spotlight fades.”
Strategic Brand Advisor – Sports & Entertainment
Thomas van Schaik is a globally recognised expert in brand strategy and sports marketing with over 25 years of experience shaping some of the world’s most iconic sports brands. As the former Global Brand Director for Adidas and an advisor to leading organisations and athletes, Thomas brings unparalleled insight into creating, growing, and protecting personal and corporate brands. His expertise lies in translating identity into commercial value, ensuring that athletes and celebrities leverage their image for sustainable success on and off the field.
“Thomas brings over two decades of global brand leadership, helping athletes and organizations transform identity into commercial strength. His expertise ensures image rights become long-term value in the sports and entertainment space.”
At SIPM, our strength lies in the expertise and dedication of our multidisciplinary team.